As a marketer, the allure of Q4 is incomparable…

With Black Friday around the corner for our retail business clients, the festivity of Christmas and holidays lighting the path for my leisure business clients, and the strategic foresight in Q1 2024 planning for my professional services clients, the tableau of marketing strategies is vivid and ever-evolving. Let’s delve into the three core realms that high-growth teams are honing in on to paint a prosperous narrative in 2024.

Performance Marketing

Pay-Per-Click (PPC)

The dynamism of PPC continues to evolve with Automated Bidding strategies leading the charge, making real-time bid adjustments to maximise ROI.

Don’t get sucked into the hype on Performance Max… you know how much Google LOVES to spend your money.


With Core Web Vitals become a ranking signal, focusing on page experience will not just improve rankings but enhance user engagement.

Paid Social Ads

With platforms like Instagram and Facebook ramping up their shopping features, shoppable posts are predicted to be the new storefront, offering a seamless transition from browsing to buying.

Growth Marketing


Customer-centric strategies coupled with data analytics will be pivotal. Utilising AI for predictive analysis can significantly enhance customer acquisition strategies.


Sales automation and integrating AI in CRM systems can drive efficiency, allowing sales teams to focus on building relationships rather than administrative tasks.

Increasing Lifetime Value of Clients

Personalisation at scale, leveraging data to understand and predict customer behaviours will be essential in increasing the LTV of clients.

Community Marketing


The emergence of micro-affiliates who have a smaller but highly engaged audience will offer brands a more authentic connection to potential customers.


As authenticity takes centre stage, collaborations with micro-influencers who resonate with the brand’s ethos will continue to thrive.

Positive Community Impact

Brands investing in community-centric initiatives will not only foster a positive brand image but create a ripple effect of goodwill and customer loyalty. Engaging in meaningful dialogues and actions that resonate with the community’s values will be the hallmark of successful community marketing.

As we ride the wave of Q4, let’s embrace the confluence of Performance, Growth, and Community Marketing to sculpt success in the contours of 2024. The tapestry of opportunities is rich, and with the right strategies, the sky’s the limit. #MarketingTrends2024 #Q4Magic #StrategicMarketing Managing Director - Chris Barnard

Chris Barnard has spent over 15 years delivering exceptional digital marketing performance for leading businesses in the UK, Europe and North America as an independent business consultant.

FeedbackFans provides a unique next-generation managed technology and marketing platform that delivers outstanding and outsized results for businesses in sectors such as finance, retail, leisure, and professional services.

With our unparalleled expertise in creating cutting-edge solutions and environments, we empower our clients and users to thrive in the digital age.

Chris Barnard is Managing Director of FeedbackFans