Mission & Vision Setting

Mission & Vision Setting
Setting a mission and vision for your business is important because it provides direction, inspires and motivates, helps to differentiate you from competitors, and can guide decision-making. By taking the time to define your mission and vision, you can create a clear roadmap for your business and help to ensure that your actions are aligned with your values and goals.

Mission & Vision Statement

Setting a mission and vision for your business is important because it provides direction and purpose for your business. The mission statement should outline the purpose of your business and the values that guide it, while the vision statement should describe what you hope to achieve in the future. Having a clear mission and vision can help to guide your business decisions and ensure that you are working towards a common goal.

Inspire & Motivate

A mission and vision can also inspire and motivate your employees, customers, and stakeholders. By clearly communicating your purpose and goals, you can create a sense of shared purpose and help to rally people around your business. This can be especially important for small businesses that may not have the resources to offer competitive salaries or benefits.

Competitive Advantage (USP)

In today’s highly competitive business environment, it is important to differentiate yourself from your competitors. A clear mission and vision can help to set your business apart and make it stand out in the market. By clearly communicating your unique value proposition, you can attract customers who are looking for a business that aligns with their values and goals.

Make Great Decisions

A mission and vision can also serve as a guide for decision-making. When faced with difficult decisions, you can refer back to your mission and vision to ensure that your actions align with your values and goals. This can help to ensure that your business remains focused and on track.

Frequently Asked Questions about Vision Setting

Vision setting is the process of defining what success would look like for your business.

It’s important to have a destination of where you want your business to get to so that you can track progress along the way to getting there.

Mission & Vision Setting gives everyone who is part of your business a solid, tangible strategic plan to enable success.

It should help to alleviate confusion as to what the main goal of the business is.

A company’s mission, purpose, goals and values are all involved in the creation of a company vision.

You should aim for it to be concise so it is easy to remember and understand.

Start by reviewing your long-term goals and condense down until you reach the heart and most important message within it.

Amazon – ‘To be the world’s most customer-centric company’

IKEA – ‘Create better everyday lives for as many people as possible’

Walmart – ‘To become the worldwide leader of all retailing’

Disney – ‘To make people happy’

Zoom – ‘Video communications empowering people to accomplish more’

  • It evokes emotion from the reader
  • Contains powerful phrasing
  • It is written in the present tense
  • It creates a picture in the reader’s mind
  • It uncompromisingly describes the best possible outcome

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