A business website is a website that represents a business and its products or services. It is a digital representation of the business that allows customers to learn about the business, browse and purchase its products or services, and contact the business for support or additional information. Business websites can be used by small, local businesses or by large, international corporations.
They can be simple, informative websites or complex, interactive e-commerce platforms. The main purpose of a business website is to attract and retain customers by providing them with information about the business and its products or services, as well as a convenient way to purchase those products or services online.

First Point of Contact

A website is important for a business because it serves as an online representation of the business and its products or services. It is often the first point of contact that a potential customer has with a business, so it is important that it makes a good impression. A well-designed website can help a business build credibility and trust with potential customers and showcase the value and benefits of its products or services.

Generate Leads

Another reason why a website is important for a business is that it is a valuable tool for reaching and engaging potential customers. Through a website, businesses can provide information about their products or services, showcase customer reviews and testimonials, and offer promotions or discounts. A website can also be a valuable tool for generating leads and capturing customer information through contact forms or newsletter sign-ups.

Reach a Wider Audience

A website is also important for a business because it can help the business reach a wider audience and expand its customer base. By having an online presence, businesses can reach customers beyond their local area and potentially tap into new markets. This can be especially important for small businesses that may have limited resources for traditional marketing and advertising efforts.

Establish Trust

Finally, a website is important for a business because it can help the business establish itself as a trusted and credible source of information in its industry. By regularly updating its website with valuable, relevant content, a business can establish itself as an authority in its field and build trust with its customers and potential customers. This can be especially important for businesses that offer complex or technical products or services, as it can help them clearly explain the benefits and features of their products to potential customers. Overall, a website is a valuable tool for businesses of all sizes and industries, as it can help them build credibility, reach and engage potential customers, and expand their customer base.

Frequently Asked Questions about Website Design & Development

If you would like the ability to edit your website without writing code or like the idea of having many different functionality extensions available to you then a Content Management System (CMS) is a good choice for your website.

Web Designers will create a design that will inform the look and feel of your website. This is typically on the ‘front end’ of your website, the part that your customers see and use.

Web Developers will write the code for your website and will typically deal with aspects of the ‘back end’ such as APIs and more technical elements

Yes they can!

Web design and web development are equally important and closely connected aspects of the website creation process and they will often share abilities and skills.

Yes and no!

The best way to think of your website is as an organic, living thing. You can get it to a place you really like it, but it will grow tired with age. It’s important to test and try new things on your website to increase it’s performance.

Your website might be done, but it’s never done, done!

If you have chosen for a Content Management System on your website, you will be able to administer it without the need for technical knowledge of code.

You will need to be well organised and have basic computer skills to create posts, pages and other elements using our FeedbackFans.com Page Builder.

Yes, all of our websites will include an initial SEO setup that typically includes on-page SEO optimisation.

Find out more about our Search marketing services (SEO & SEM)

The cost of a website is wholly dependent on your requirements. Typically, a website with standard features will cost from £1,500.

Read about some of our web design success stories

Web Design in St Neots

Web Design St Neots