Display advertising is a type of online advertising that involves the use of banner ads, video ads, and other types of visual media to promote a product, service, or brand. Display ads are typically placed on websites, social media platforms, and other online properties, and are designed to catch the attention of users and encourage them to click through to a landing page or website. Display advertising is a way for businesses to reach a large audience and drive traffic to their websites, and it is often used in conjunction with other types of online marketing efforts such as search engine marketing and social media marketing.

Increase Reach

Display marketing is an important tool for reaching and engaging with potential customers online. By placing banner ads, video ads, and other types of visual media on websites, social media platforms, and other online properties, businesses can reach a large and diverse audience and drive traffic to their websites.

Highly Targeted

Display marketing allows businesses to target their ads to specific groups of people based on their interests, demographics, and other characteristics. This helps to ensure that the ads are being seen by the right people and are more likely to be relevant and appealing to the viewer.

Build Brand Awareness

Display marketing can help to build brand awareness and recognition. By consistently using the same visual elements, such as logos, colours, and fonts, in their display ads, businesses can create a strong and cohesive brand image that is easily recognizable by consumers.

Increase Sales

Display marketing can be an effective way to drive conversions and sales. By using compelling visuals and persuasive messaging, businesses can entice potential customers to click through to their websites and learn more about their products or services. This can help to increase the chances of converting website visitors into customers and drive sales for the business.