Advert creative refers to the visual and written content that is used in advertising campaigns. Advert creative can include a variety of elements, such as images, graphics, videos, slogans, and copy. The purpose of advert creative is to capture the attention of the target audience and to communicate the key messages and benefits of a product or service.
Capture Attention in a Crowded Marketplace
In today’s fast-paced, noisy marketplace, grabbing the attention of your target audience is more challenging than ever. That’s where compelling advertising creative comes in. Well-crafted ads are designed to stand out, capture interest, and make a memorable impression on potential customers. With visually striking and thoughtfully designed creative, your ads are more likely to cut through the clutter and engage your audience.
Communicate Your Key Messages Clearly
Effective advertising creative does more than look good—it conveys the essential messages and benefits of your product or service in a way that resonates. Every ad is an opportunity to persuade your audience to take action, whether it’s making a purchase, signing up, or visiting your website. Clear, concise, and impactful creative ensures that your value proposition is communicated effectively, driving the response you’re looking for from your target audience.
Build and Maintain Brand Awareness
Advertising is often the first experience people have with your brand, making it a critical tool for building brand awareness and reputation. Consistent, high-quality ad creative reinforces your brand’s identity, helping to shape positive perceptions and foster recognition. By investing in strong, cohesive ad creative, you establish a brand presence that differentiates your business from competitors and leaves a lasting impression.
Drive Leads, Sales, and ROI
Ultimately, effective ad creative is a powerful driver of business growth. Compelling ads inspire action—whether that’s visiting your website, signing up, or making a purchase. By investing in well-designed creative, you’re not only promoting your products or services but also maximizing your return on advertising investment. With ads that motivate and engage, your business is better positioned to generate leads and drive sales.
F.A.Qs about Advert Creative
In this episode of the Bear Business Vodcast, host Chris Barnard interviews Jenna Farrell, founder of Scopey, a software solution designed to manage and prevent scope creep in professional services. Scope creep, a common issue in creative and tech industries, often leads to revenue loss and project mismanagement. Jenna shares her background as a former digital agency owner and discusses the problems scope creep caused in her business, which led to the creation of Scopey.
The conversation explores the origins and evolution of scope creep, the importance of fluid and live documentation in modern work environments, and how Scopey addresses scope creep by capturing and organizing unapproved changes from client communications. They delve into how Scopey fits into agile project management and offers unique value by helping agencies upsell services and recover lost revenue. Jenna also shares insights into the cultural challenges of upselling and cross-selling, especially in the UK and Ireland, and the importance of educating clients to manage expectations and scope.
The episode ends with a discussion on Scopey’s growth, future plans, and Jenna’s experience securing funding from Enterprise Ireland to scale the business.
Highlights
Introduction to Bear Business and Scopey
Chris introduces the topic of scope creep and the guest, Jenna Farrell, founder of Scopey. Jenna shares her journey from running a digital agency to developing Scopey as a solution to scope creep.
The Problem of Scope Creep
Jenna describes how scope creep affected her business, leading to revenue loss, and explains the static and outdated nature of traditional project scopes, which do not adapt to fluid project requirements.
How Scopey Works
Jenna introduces Scopey and explains how it focuses on tracking client communications to manage scope changes. She uses the analogy of project management as a chaotic kitchen, with Scopey serving as the client-facing menu that helps manage requests.
Modern Approaches to Scope Management
The conversation shifts to agile methodologies and how Scopey fits into modern work practices. Jenna explains how Scopey helps teams adapt to continuous changes without derailing projects.
Upselling Through Scopey
Jenna discusses the importance of upselling and how Scopey makes it easier for agencies to identify out-of-scope work and turn it into additional revenue opportunities.
Cultural Barriers to Upselling in Agencies
Chris and Jenna talk about the cultural challenges of upselling in the UK and Ireland, and the need to shift the mindset from selling to consulting in client relationships.
Scopey’s Early Adopters and Use Cases
Jenna shares how agencies and even industries like law and insurance are using Scopey to manage scope creep and improve their project outcomes.
Scope Creep as an Opportunity
Scope creep is reframed as an opportunity for agencies to better serve their clients and grow their revenue through strategic upselling, made easier by Scopey’s documentation and pricing features.
Future of Scopey and Integration with Other Tools
Jenna discusses the future of Scopey, its recent public beta launch, and upcoming integrations with tools like HubSpot and Salesforce, which will expand its use in larger organizations.
Enterprise Ireland Funding and Growth
Jenna shares her experience working with Enterprise Ireland to secure funding, which will help Scopey create jobs in Ireland and grow into a larger business.
Scopey’s Pricing Model
Jenna explains Scopey’s current freemium pricing model and how they are testing price points as they add new features during their beta phase.
Closing Thoughts and Favourite Game
The conversation wraps up with a light-hearted question about Jenna’s favorite game, Gaelic football, and how she has adapted to the sport since moving to Ireland.
Chris Barnard from FeedbackFans.com welcomes Gemma Johnson from Emotion Brands as his guest on this episode of the Bear Business Podcast to discuss what is takes to be successful with your branding as a Hospitality, Leisure or Hotel business.
If you are in the Branding, Marketing or Hospitality, Leisure or Hotels industries, you won’t want to miss this episode where we dive into the importance of Branding and Brand strategy. We also give practical advise, tips on what ‘great’ looks like in branding and discuss the trends in the industry.
We discuss a wide range of topics:
Introduction and Background
Gemma’s Journey in Design and Branding
The Importance of Brand Strategy
Remote Work and Professional Relationships
Holistic Business Approach
Branding Strategies for Hotels
The Role of Social Media in Branding
Leveraging Technology in Hospitality
Current Trends in Hospitality Branding
Case Study: Hillbrook Hotel
Personal Stories and Favorite Games
Closing Remarks and Outro
Get in contact with Gemma at https://www.emotionbrands.co.uk/hotel-marketing or alternatively, follow her on social media.
Find Gemma on Social Media
LinkedIn – https://www.linkedin.com/in/gemma-johnson-emotion-brands/
LinkedIn (Biz) – https://www.linkedin.com/company/emotion-brands
Find Chris on Social Media
Linkedin – https://www.linkedin.com/in/cjbarnard/
TikTok – https://www.tiktok.com/@feedbackfans
YouTube – https://www.youtube.com/@getfeedbackfans
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