“Is my website done?” This question is akin to asking, “Is my garden ever complete?” The answer, in both cases, is a resounding no. Just as a garden continuously grows and changes with each season, a website is never truly ‘done’. It evolves, adapts, and improves version after version, mirroring the growth of your business.
Consider your website a living entity in the digital world. It’s like a tree you’ve planted in the vast forest of the internet. Initially, it might just be a sapling – functional, yes, but with plenty of room to grow. As your business expands its roots, so too must your website branch out.
The legendary artist Leonardo da Vinci once said, “Art is never finished, only abandoned.” This rings particularly true for websites. The moment you believe your website is ‘finished’ is the moment it starts to lag behind in the ever-evolving digital landscape. A website is a canvas of continuous creativity, a work in progress that reflects your business’s journey.
Let’s dive into some stories and analogies that highlight why a website is never truly ‘done’:
The Tale of the Weekly Specials Restaurant: Imagine your website is a restaurant. You wouldn’t just serve the same specials week after week, would you? Just like a chef updates the menu to keep customers coming back for more, your website needs fresh content to keep visitors engaged and SEO rankings high.
The Never-Ending Book: Think of your website as a book that you’re constantly writing new chapters for. Each chapter represents a new aspect of your business – a new product, a fresh blog post, an updated testimonial. Just as readers wouldn’t enjoy a book that abruptly ends, visitors won’t appreciate a website that stagnates.
The Evolving Fashion Trends: A website stuck in time is like walking around in a wardrobe from the 90s. Sure, it’s nostalgic, but will it turn heads for the right reasons? Your website should be the trendsetter in your industry, showcasing the latest designs, features, and technologies.
The Personal Growth Journey: Your business is on a journey of growth and discovery, constantly learning and evolving. Your website should reflect this. It’s not just about adding new features or content; it’s about refining the user experience, enhancing accessibility, and ensuring it aligns with your evolving brand story.
The Fitness Regime: A website is like your fitness regime. You don’t just hit your goal weight and stop. It requires ongoing effort – regular updates, performance checks, and new strategies to stay ‘fit’ for your audience and search engines.
Asking “Is my website done?” is asking the wrong question. The right question is, “What’s the next step for my website?” As your business becomes wiser, stronger, and more impactful, your website should mirror this progression. It’s a continuous journey of improvement, a digital reflection of your business’s heart and soul. So, keep tending to that garden, keep writing those chapters, and remember – a website is never finished; it’s always a work in progress.
Chris Barnard has spent over 15 years delivering exceptional digital marketing performance for leading businesses in the UK, Europe and North America as an independent business consultant.
FeedbackFans provides a unique next-generation managed technology and marketing platform that delivers outstanding and outsized results for businesses in sectors such as finance, retail, leisure, and professional services.
With our unparalleled expertise in creating cutting-edge solutions and environments, we empower our clients and users to thrive in the digital age.
Chris Barnard is Managing Director of FeedbackFans.
