@gmail addresses and other non-identity e-mail addresses are not only instantly forgettable and a security risk as they are easy to impersonate and imitate, but they make you look unprofessional and untrustworthy.

If you can’t afford £5/$5 a month for a branded e-mail address from your website domain, then we’d argue you’re not in business at all.

I’ve even seen certain businesses get @gmail addresses plastered onto the sides of their work vans! Can you imagine? Willing to invest 100s in a work van vinyl but stopping short at that £5 a month bill for a real e-mail address? Madness.

There are certain legitimate elements a business can take shortcuts on and make substantial savings, particularly when it is starting up and looking to scale. This is not one of those moments 🤣.

Mind you, it’s not one of the worst business crimes I’ve seen, how about a QR code on your roof?

FeedbackFans.com Managing Director - Chris Barnard

Chris Barnard has spent over 15 years delivering exceptional digital marketing performance for leading businesses in the UK, Europe and North America as an independent business consultant.

FeedbackFans provides a unique next-generation managed technology and marketing platform that delivers outstanding and outsized results for businesses in sectors such as finance, retail, leisure, and professional services.

With our unparalleled expertise in creating cutting-edge solutions and environments, we empower our clients and users to thrive in the digital age.

Chris Barnard is Managing Director of FeedbackFans