Diving into the world of website design by committee is a real-world enactment of the proverb “Too Many Cooks Spoil the Broth.” It’s an attempt to blend a myriad of ingredients—ideas, preferences, and visions—into a single pot, hoping to serve a gourmet website. Yet, just as too many chefs fussing over a single dish can lead to a culinary disaster, assembling a committee to oversee every aspect of website design often cooks up a digital mess instead of a masterpiece.

A Recipe for Confusion

Just as too many chefs in a kitchen can turn a Michelin-starred menu into an unpalatable mess, involving a committee in website design can lead to a confusing mishmash of ideas. Picture a scenario where the colour scheme is decided by a vote, the homepage layout is a compromise, and the navigation menu is a patchwork quilt of everyone’s “must-have” features. The outcome is a website that’s as cohesive as a fruitcake with pickles—a curious concoction that’s interesting to look at but perplexing to digest.

The Lost Art of Flavourful Messaging

Your website should serve your brand’s story with the finesse of a perfectly balanced dish, where each element complements the other. However, when too many cooks add their seasoning, the original flavour is lost. Instead of a site that communicates your brand’s message with the clarity of a well-crafted dish, you end up with a potluck dinner where the dishes clash more than they harmonise.

The Slow-Cooked Decision-Making Process

With each committee member wielding a spoon, ready to stir the pot, decisions simmer on the back burner for far too long. What should be a swift, strategic process turns into a slow-cooked ordeal, with the website’s launch date pushed further back like a dinner party where the guests arrive but the meal is never served. The project becomes a test of patience, with costs mounting like calories in a dessert buffet.

Streamlining the Menu

The secret sauce to avoiding this culinary catastrophe? Appoint a head chef—a project lead or a small, nimble team with the authority to make executive decisions. This approach allows for a tasting menu of ideas, where feedback is welcome, but the final course selection remains under the guidance of those with a clear vision of the dining experience they wish to offer. Stakeholder input is like the spice rack—essential for variety but used with discretion to enhance, not overpower.

Simplicity and focus are the ingredients of success. Rather than a chaotic kitchen with too many cooks, aim for a harmonious blend of expertise and vision. By doing so, you’ll create a website that not only appeals to the palate of your target audience but also serves up the essence of your brand in every bite. Remember, the best meals are those where the flavours come together under the guidance of a master chef, not by committee consensus.

FeedbackFans.com Managing Director - Chris Barnard

Chris Barnard has spent over 15 years delivering exceptional digital marketing performance for leading businesses in the UK, Europe and North America as an independent business consultant.

FeedbackFans provides a unique next-generation managed technology and marketing platform that delivers outstanding and outsized results for businesses in sectors such as finance, retail, leisure, and professional services.

With our unparalleled expertise in creating cutting-edge solutions and environments, we empower our clients and users to thrive in the digital age.

Chris Barnard is Managing Director of FeedbackFans