Vision
A company vision seeks to outline where the company is headed, what values are guiding that journey and what the organisation exists to achieve.
Personas & Audience
An audience persona is a fictional character (based on real data and market research) who represents a segment of a target audience.
Goals & KPIs
A key performance indicator is a specific performance measure that will indicate your progress towards and achievement of a particular goal or objective.
Branding
You can consider a brand as the idea or image people have in mind when thinking about specific products, services and activities of a company, both in a practical and emotional way
Competitor Benchmarking
Competitive benchmarking is the process of comparing your company against a number of competitors using a set collection of metrics.
Marketing Channel Mix
Your channels are the routes that you pick when you’re looking for the best way to speak to your customers in the places and environments that they frequent most
Roadmapping to Success
A strategic roadmap is a time-based plan that defines where a business is, where it wants to go, and how to get it there.
