Website management refers to the process of maintaining, updating, and optimizing a website to ensure that it is functional, effective, and up-to-date. Website management involves a variety of tasks, such as adding and updating content, fixing technical issues, improving the user experience, and ensuring the security and performance of the website.
Keep Your Business Online and Functional
Regular website management is essential for ensuring that your site remains fully functional and accessible to users. Technical issues, such as broken links, outdated plugins, or compatibility problems, can negatively impact the user experience and damage your business’s credibility. Through ongoing management, you can promptly address these issues, ensuring your website operates smoothly and maintains a professional appearance that builds trust with visitors.
Stay Fresh and Relevant to Your Audience
A well-maintained website grows and evolves alongside your business. As your offerings, target audience, or branding change, it’s important to update your content, images, and features to stay aligned with your current goals. Regular updates keep your website engaging and valuable to your audience, reflecting your business’s growth and adaptability and making a strong impression on both new and returning visitors.
Enhance SEO and User Experience
Consistent website management is key to improving both user experience and search engine ranking. By regularly optimizing your website for speed, mobile responsiveness, and SEO best practices, you make it easier for users to find, navigate, and interact with your site. This not only drives more traffic and potential sales but also signals to search engines that your website is a reliable and valuable resource, helping to boost your rankings.
Strengthen Security Against Cyber Threats
Website security is a top priority for any business with an online presence. Hackers and cybercriminals constantly seek vulnerabilities in websites, and regular management helps you stay protected. By monitoring for potential threats, applying security updates, and conducting regular backups, ongoing website management ensures that your site is secure, compliant with industry standards, and protected from costly cyber attacks.
This podcast episode revolves around Ginny Nicholls, the founder of Interim Digital, discussing how her business is transforming the way digital agencies and brands work with freelancers. The conversation delves into the origins and vision behind Interim Digital, which was born out of the changing landscape post-COVID. Ginny highlights the increase in senior-level freelancers available and how Interim Digital connects agencies with pre-vetted, experienced freelancers.
Chapter 1: Introduction to Interim Digital
Host Chris introduces Ginny and her company, Interim Digital, which connects freelancers with agencies and brands. Ginny shares the background of her journey and what led to creating the business.
Chapter 2: The Freelance Landscape Post-COVID
Ginny explains how the digital marketing landscape shifted after the COVID pandemic, leading to a larger pool of senior freelancers. The importance of agility for agencies is emphasized, particularly in partnering with freelancers.
Chapter 3: Challenges Faced by Agencies and Freelancers
Chris and Ginny discuss common frustrations experienced by agencies when freelancers change or when finding reliable freelancers. Ginny talks about her personal experiences and why Interim Digital focuses on vetting talent thoroughly.
Chapter 4: Community Management in Freelance Networks
Ginny reflects on community management and its importance in ensuring freelancers are not only skilled but also culturally fit for agencies. She discusses how Interim Digital supports freelancers with tools to promote themselves and grow professionally.
Chapter 5: Vetting Process and Freelancer Qualities
The episode covers Interim Digital’s invite-only model and rigorous vetting process. Ginny explains what qualities they look for in freelancers and the need for both technical expertise and commercial awareness.
Chapter 6: Referrals and Organic Growth
Ginny highlights how referrals have been a key part of Interim Digital’s growth. She emphasizes that building relationships and trust with agencies leads to multiple opportunities within the same client network.
Chapter 7: Commercial Agreements and Disrupting Recruitment Models
Chris and Ginny dive into the commercial aspects of Interim Digital’s business, how they’ve structured agreements, and how they are disrupting traditional recruitment methods by offering scalable day rates instead of standard recruitment fees.
Chapter 8: Advice for Aspiring Freelancers
Ginny offers valuable advice for aspiring freelancers, emphasizing the importance of gaining agency experience before going freelance. She stresses the need for understanding various industry roles to thrive in the freelance market.
Chapter 9: Success Stories and Future Plans
Ginny shares examples of successful partnerships between freelancers and agencies. She discusses Interim Digital’s future goals, including brand awareness and becoming the preferred freelance partner for agencies in the UK.
Chapter 10: Personal Insights and Conclusion
The episode ends on a personal note, with Ginny talking about her favorite game, Backgammon, and how it reflects her family’s competitive spirit. The host wraps up the episode with final thoughts on the conversation.
#marketing #recruitment #business #insights #strategy
Find Ginny on Social Media
Linkedin: https://www.linkedin.com/in/ginnynicholls/
Website: https://www.interim.digital/
Find Chris on Social Media
Linkedin – https://www.linkedin.com/in/cjbarnard/
TikTok – https://www.tiktok.com/@feedbackfans
YouTube – https://www.youtube.com/@getfeedbackfans
In this episode of the Bear Business podcast, host Chris Barnard interviews Ash Wilks, co-founder of Wallbreaker, a video production company based in Lincoln, UK. They discuss video marketing trends, the importance of storytelling in video content, and how businesses can effectively use video to not only boost their brand and sales, but to add value to other functions such as Operations & Human Resources.
We discuss a wide range of topics:
Introduction to Wallbreaker
Founding of Wallbreaker
Business Environment in Lincoln
Impactful Video Campaigns
Making Engaging Corporate Videos
Professional vs. User-Generated Content
Cost and Accessibility of Video Production
Trends in Video Marketing
Challenges in Video Marketing Roles
Advice for Starting with Video Marketing
Ash’s Favourite Game: Catan
#marketing #video #business #insights #sales #strategy
Find Ash on Social Media
Linkedin: https://www.linkedin.com/in/ashwilks/
Website: https://www.wallbreaker.co.uk/
Find Chris on Social Media
Linkedin – https://www.linkedin.com/in/cjbarnard/
TikTok – https://www.tiktok.com/@feedbackfans
YouTube – https://www.youtube.com/@getfeedbackfans
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