Bear Business Vodcast

Highlights Maria's Background and Transition to Email Marketing Cultural Differences and Communication The Importance of Segmentation and Personalisation Email Automation and Avoiding Common Pitfalls Spam, GDPR, and Consent in Email Marketing Personalisation without Being Creepy Sudoku and Mental Relaxation Conclusion and Final Thoughts Transcript Chris Barnard: Hello, and welcome to another episode of the Bear Business Podcast with me, Chris Barnard, from FeedbackFans.com. Today, my guest is email marketing consultant, Maria Malaniia, and we discuss a variety of ways you can use this channel to get better results for your business. Chris Barnard: Hi Maria, thank you ever so much for joining me on this latest episode of the Bear Business Vodcast. We're here today to talk about a topic that maybe doesn't get the love and the respect it deserves but is known to bring in great return on investment for businesses that do it well—email marketing. So do you want to just tell us a bit about your background and your journey to becoming an email marketing consultant? Maria Malaniia: Thank you so much for having me. And, uh, really a pleasure to be here talking about email because,

Highlights Introduction and Inspiration Behind My Digital CMO Challenges in Marketing and Software Solutions Evolution of My Digital CMO and Agency Adoption Core Features and Functionality Roadmap and Feature Development Integrations and Future Plans International Expansion and Marketing Strategy Pricing Model and SaaS Strategy Favourite Game: Galaxy Attack Transcript Chris Barnard: Hi, Kim. Thank you for joining me on this week's edition of Bear Business. You are a business that I was very keen to have on My Digital CMO because I think you're doing things in the marketing strategy space that I've wanted a software business to come into for a long time. When I saw your business on, I believe it was the AppSumo marketplace, I thought, how interesting, and how much it tickles my itch to talk about marketing strategy. So, thank you very much for coming on. Would you like to tell us a bit about yourself and what inspired you to create My Digital CMO? Kim Rounsefell: Hi, Chris. Thanks for having me on. Yes, it was an interesting story, actually. We were living in California at the time, and I have a background in software

Highlights Introduction to Energise The Role of Big Corporates in Sustainability Historical Parallels and Sustainability Challenges Understanding Net Zero and Its Importance Mindset Shifts in Business Regarding Sustainability Government Support for SMEs in Sustainability Global Leaders and Laggards in Sustainability Emerging Trends and Public Perception Energise’s Approach to Sustainability for Businesses Tree Planting and Carbon Offsetting Case Study: Revolution Bars Sustainability for SMEs Social Sustainability and Workplace Culture Future Trends in Sustainability Favourite Game: Molkky Transcript Chris Barnard: Hello and welcome to the latest episode of Bear Business with me, Chris Barnard from Feedback Fans. I'm delighted to introduce our next guest, Adam Wright from Energise. He will be talking to us about sustainability specifically, and we'll also go into a lot of the trends around net zero and talk about that.. A few different aspects around that. Adam, would you like to give us a bit of background on yourself and Energise and how the company has evolved since 2008?  📍 Adam Wright: Um, yeah, really pleased to be here. So, um, so Energise, uh, started business as a, um, energy consultancy in 2008. Um, I joined in 2018, so

Highlights Introduction to Wallbreaker Founding of Wallbreaker Business Environment in Lincoln Impactful Video Campaigns Making Engaging Corporate Videos Professional vs. User-Generated Content Cost and Accessibility of Video Production Trends in Video Marketing Challenges in Video Marketing Roles Advice for Starting with Video Marketing Ash's Favourite Game: Catan Transcript 📍 Chris Barnard: Hello, and welcome to another episode of the Bear Business Podcast with me, Chris Barnard, from Feedback Fans.com. Today I speak to Ash Wilks, co-founder of award-winning Lincoln-based video production company, Wallbreaker. We discuss how you can build your brand through video marketing. We go into some detail on the latest trends in video and give some practical advice on how you can elevate your business through the use of video. 📍 Chris Barnard: Ash Wilks from Wallbreaker, thank you ever so much for joining me on the latest edition of the Bear Business Podcast. Uh, you are, of course, I don't have favorites, but I think Wallbreaker would be one of the businesses that I prefer. Uh, certainly as we go find out in your backstory, uh, people who have come to Lincoln who run a business in Lincoln,

Highlights Personal Branding in SEO Importance of Personal Branding SEO Industry Changes and Challenges AI and SEO Tips for Small and Medium Enterprises Common SEO Mistakes The Future of SEO Final Thoughts and Personal Insights Transcript  Chris Barnard: Hello, and welcome back to another episode of bear business with me, Chris Barnard, from feedback fans.com. Today, my guest is Kev Wiles. A very respected and seasoned SEO professional. And Kev, I talk about the state of SEO in 2024. We talk about some of the common pitfalls that you'll want to avoid as part of your SEO strategy and we'll take a look at what the future may hold for SEO with AI and the impact of chat GPT and other large language models on SEO. Kev Wiles, thank you very much for joining me on Bear Business. It's a pleasure to have you here. It's very rare that I get to speak to someone who's been in SEO longer than I. And that makes me nervous and happy at both the same time. How are you doing, sir? Kev Wiles: Yeah, all good. Thanks. Thanks. Firstly, for having me on.