Bear Business Vodcast

Highlights Introduction to Energise The Role of Big Corporates in Sustainability Historical Parallels and Sustainability Challenges Understanding Net Zero and Its Importance Mindset Shifts in Business Regarding Sustainability Government Support for SMEs in Sustainability Global Leaders and Laggards in Sustainability Emerging Trends and Public Perception Energise’s Approach to Sustainability for Businesses Tree Planting and Carbon Offsetting Case Study: Revolution Bars Sustainability for SMEs Social Sustainability and Workplace Culture Future Trends in Sustainability Favourite Game: Molkky Transcript Chris Barnard: Hello and welcome to the latest episode of Bear Business with me, Chris Barnard from Feedback Fans. I'm delighted to introduce our next guest, Adam Wright from Energise. He will be talking to us about sustainability specifically, and we'll also go into a lot of the trends around net zero and talk about that.. A few different aspects around that. Adam, would you like to give us a bit of background on yourself and Energise and how the company has evolved since 2008?  📍 Adam Wright: Um, yeah, really pleased to be here. So, um, so Energise, uh, started business as a, um, energy consultancy in 2008. Um, I joined in 2018, so

Highlights Introduction to Wallbreaker Founding of Wallbreaker Business Environment in Lincoln Impactful Video Campaigns Making Engaging Corporate Videos Professional vs. User-Generated Content Cost and Accessibility of Video Production Trends in Video Marketing Challenges in Video Marketing Roles Advice for Starting with Video Marketing Ash's Favourite Game: Catan Transcript 📍 Chris Barnard: Hello, and welcome to another episode of the Bear Business Podcast with me, Chris Barnard, from Feedback Fans.com. Today I speak to Ash Wilks, co-founder of award-winning Lincoln-based video production company, Wallbreaker. We discuss how you can build your brand through video marketing. We go into some detail on the latest trends in video and give some practical advice on how you can elevate your business through the use of video. 📍 Chris Barnard: Ash Wilks from Wallbreaker, thank you ever so much for joining me on the latest edition of the Bear Business Podcast. Uh, you are, of course, I don't have favorites, but I think Wallbreaker would be one of the businesses that I prefer. Uh, certainly as we go find out in your backstory, uh, people who have come to Lincoln who run a business in Lincoln,

Highlights Personal Branding in SEO Importance of Personal Branding SEO Industry Changes and Challenges AI and SEO Tips for Small and Medium Enterprises Common SEO Mistakes The Future of SEO Final Thoughts and Personal Insights Transcript  Chris Barnard: Hello, and welcome back to another episode of bear business with me, Chris Barnard, from feedback fans.com. Today, my guest is Kev Wiles. A very respected and seasoned SEO professional. And Kev, I talk about the state of SEO in 2024. We talk about some of the common pitfalls that you'll want to avoid as part of your SEO strategy and we'll take a look at what the future may hold for SEO with AI and the impact of chat GPT and other large language models on SEO. Kev Wiles, thank you very much for joining me on Bear Business. It's a pleasure to have you here. It's very rare that I get to speak to someone who's been in SEO longer than I. And that makes me nervous and happy at both the same time. How are you doing, sir? Kev Wiles: Yeah, all good. Thanks. Thanks. Firstly, for having me on.

Highlights Introduction and Background Gemma's Journey in Design and Branding The Importance of Brand Strategy Remote Work and Professional Relationships Holistic Business Approach Branding Strategies for Hotels The Role of Social Media in Branding Leveraging Technology in Hospitality Current Trends in Hospitality Branding Case Study: Hillbrook Hotel Personal Stories and Favourite Games Closing Remarks and Outro Transcript Chris Barnard: Hello, and welcome back to bear business with me, Chris Barnard, from feedback fans.com. Today we interview Gemma Johnson from emotion brands who talks to us about branding in the hospitality, leisure, and specifically in the hotel industry. Gemma, hi, thank you ever so much for coming on the bear business podcast. You are a guest I have wanted on since the new season was announced. Not only because of our background working together many years ago, you always were one of the friendliest faces for me in the design team. You were so good at getting things done that I knew you would go on to create your own brilliant business, which you have at this point. so I wondered if you could just tell everybody on the bear business podcast

Highlights Guest Introduction: Phil discusses his background and the foundation of Elementary Analytics in 2018, with a relaunch in 2020. Simplifying Data Analysis: The goal of Elementary Analytics is to simplify data analysis for marketers, helping them showcase their work effectively. One-Click Reporting: Explanation of how Elementary Analytics provides quick and easy reports, helping marketers save time and present data efficiently. Ideal Users: Elementary Analytics is particularly beneficial for small agency owners who are time-constrained and need efficient reporting tools. Free Trial: Mention of a 14-day free trial with full access to all features. AppSumo Experience: Phil shares his experience with AppSumo, detailing both positive feedback and challenges faced during and after the listing. Positive Feedback: Success stories from small agencies benefiting from Google Ads integration and time-saving features. Notable Customer Experience: Phil shares stories of customers who significantly reduced their reporting time and gained valuable insights using Elementary Analytics. Future Features: Plans for integrating AI to enhance data insights, providing quick and meaningful analysis. AI's Role: Discussion on the cautious approach towards AI, ensuring it enhances the product without making it overly reliant on external technology. Risks of AI Dependence: Potential risks of building