Sustainability is no longer a buzzword reserved for large corporations, it’s a critical imperative for businesses of all sizes. While big organisations have been at the forefront of the shift from Corporate Social Responsibility (CSR) to Environmental, Social, and Governance (ESG) practices, it’s time for small and medium-sized enterprises (SMEs) to join the movement. The truth is, the collective action of smaller businesses can have a monumental impact on reducing carbon emissions and driving the UK toward a more sustainable future.
The Role of SMEs in the Sustainability Journey
In the UK, SMEs make up 99% of the total volume of businesses, contribute to 51% of the economy, and are responsible for 44% of non-domestic carbon emissions. These statistics underscore a critical point: while each SME might individually contribute a small portion to the overall carbon footprint, their collective impact is substantial—nearly half of the UK’s total non-domestic carbon emissions.
This means that even though large corporations may be 10 to 20 years ahead in their sustainability efforts, the real change needs to happen across the entire business landscape. To achieve meaningful progress, smaller organisations must be brought along on the sustainability journey.
Why SMEs Should Care About Sustainability
- Regulatory Pressures
- As governments ramp up efforts to combat climate change, regulatory pressures will increasingly target not just large corporations but businesses of all sizes. By proactively adopting sustainable practices now, SMEs can stay ahead of regulations and avoid potential fines or penalties in the future.
- Competitive Advantage
- Consumers and clients are becoming more environmentally conscious, often choosing to do business with companies that prioritise sustainability. SMEs that embrace sustainable practices can differentiate themselves from competitors, attract new customers, and foster stronger loyalty among existing ones.
- Cost Savings
- Sustainable practices often lead to cost savings in the long run. Whether it’s reducing energy consumption, minimising waste, or streamlining supply chains, these efforts can lower operational costs, increase efficiency, and improve profitability.
- Talent Attraction and Retention
- The workforce is increasingly made up of individuals who care about the environment and want to work for companies that align with their values. SMEs that commit to sustainability can attract and retain top talent, which is essential for growth and success.
- Contribution to a Better Future
- Beyond the business benefits, there’s a moral imperative for SMEs to do their part in the fight against climate change. By reducing their carbon footprint, small businesses contribute to the global effort to protect the planet for future generations.
How SMEs Can Start Their Sustainability Journey
- Assess Your Carbon Footprint
- The first step is understanding where your business stands. Conduct an assessment of your current carbon emissions to identify areas where you can make improvements. This might include energy use, waste management, transportation, and supply chain practices.
- Set Realistic Goals
- Once you have a clear picture of your carbon footprint, set achievable sustainability goals. These could range from reducing energy consumption by a certain percentage to eliminating single-use plastics in your operations.
- Engage Employees
- Sustainability is a team effort. Engage your employees by educating them about the importance of sustainability and involving them in the process. Simple actions like recycling, reducing paper use, and conserving energy can make a big difference when everyone is on board.
- Leverage Technology
- Technology can play a crucial role in helping SMEs become more sustainable. Consider investing in energy-efficient equipment, using software to monitor and reduce emissions, or exploring renewable energy options for your business.
- Collaborate and Learn
- Smaller businesses can learn a lot from each other. Join local or industry-specific sustainability networks to share best practices, collaborate on initiatives, and stay informed about the latest trends and regulations.
- Communicate Your Efforts
- Don’t be shy about your sustainability efforts. Communicate your goals, progress, and achievements to customers, clients, and stakeholders. Transparency builds trust and can enhance your brand’s reputation.
The Collective Power of Small Businesses
The journey to sustainability is not one that any business needs to take alone. While large organisations may have paved the way, it’s the collective action of SMEs that will truly drive the change needed to meet the UK’s climate goals. Every small business has a role to play, and together, their combined efforts can lead to significant reductions in carbon emissions.
Chris Barnard has spent over 15 years delivering exceptional revenue growth for ambitious businesses in the UK, Europe and North America through his marketing technology business, FeedbackFans.com and as an independent business consultant.
By his mid-20’s he was running digital departments for FTSE100 companies in London, eventually leading to a very successful period in digital customer acquisiton for a well-known brand in his early 30’s generating nine-figure revenues with seven-figure budgets. He now puts his experience, knowledge and ideas into good use, supporting challenger brands and forward thinking businesses to outperform in their sectors, whilst disrupting and improving the marketing, technology and development sectors that FeedbackFans.com inhabits.
Feedback Fans provides a unique next-generation managed technology and marketing platform that delivers outstanding and out-sized results for businesses in sectors such as finance, retail, leisure, and professional services.
With our unparalleled expertise in creating cutting-edge solutions and environments, we empower our clients and users to thrive and outperform in the digital age.
Chris Barnard is Managing Director of FeedbackFans.com and producer of the Bear Business Vodcast