A technique commonly used in social engineering attacks, is when the attacker attempts to get the victim to click on links or open attachments by creating a false sense of familiarity and trust.

In this type of attack, the attacker will typically use language and tone that suggests that there is an existing relationship between the victim and the attacker, and that the information being shared is important and urgent. The attacker may use personal information or details that they have gathered through previous attacks to make their message seem more authentic.

You can see an example of this in this weeks Fran’s Gone Phishing,

– Written in a friendly tone to suggest an existing arrangement

– Requests that the recipient look through an attached file

– Stresses urgency and importance

However, we can surmise this is a phish for the following reasons:

– Vague and lacks detail

– The sender does not provide information about who they are

– The company name uses a .site domain address

– Overall message feels template’y

#fransgonephishing #security #cybersecurity #phishing #hacking

Chris Barnard has spent over 15 years delivering exceptional revenue growth for ambitious businesses in the UK, Europe and North America through his marketing technology business, FeedbackFans.com and as an independent business consultant.

By his mid-20’s he was running digital departments for FTSE100 companies in London, eventually leading to a very successful period in digital customer acquisiton for a well-known brand in his early 30’s generating nine-figure revenues with seven-figure budgets. He now puts his experience, knowledge and ideas into good use, supporting challenger brands and forward thinking businesses to outperform in their sectors, whilst disrupting and improving the marketing, technology and development sectors that FeedbackFans.com inhabits.

Feedback Fans provides a unique next-generation managed technology and marketing platform that delivers outstanding and out-sized results for businesses in sectors such as finance, retail, leisure, and professional services.

With our unparalleled expertise in creating cutting-edge solutions and environments, we empower our clients and users to thrive and outperform in the digital age.

Chris Barnard is Managing Director of FeedbackFans.com and producer of the Bear Business Vodcast