On the Fifth Day of Christmas, Consistency is the Gift That Keeps on Giving! 🎄

It’s like the steady drumbeat in your favorite Christmas carol, it keeps things moving, keeps people engaged, and makes your business unforgettable.

Many businesses will lose steam faster than a snowman in a sauna. They’ll stop posting, pivot endlessly, or fizzle out when faced with a frosty reception. Not you, though! This year, you’re going to be the beacon of reliability that your customers and clients can count on.

Consistency Creates Trust 🎁
When your messaging stays solid, your audience knows what to expect, and that builds trust faster than a kid sniffing out cookies on Christmas Eve. People don’t just buy products; they buy confidence.
👉 DO THIS: Keep your tone, visuals, and values consistent across platforms.
❌ AVOID THIS: Randomly changing your vibe, logo, or core offer because “trends.”

Acquisition Loves a Steady Stream 🚰
If you’re consistent with marketing and outreach, you’ll always have a pipeline of potential customers. The businesses that win aren’t the flashiest, they’re the ones that show up, day in and day out, like Santa with his yearly deliveries.
👉 DO THIS: Plan a schedule for emails, ads, and social posts, and stick to it.
❌ AVOID THIS: Ghosting your audience for months, then suddenly reappearing like, “Miss me?”

Strategies Need Time to Work ⏳
Look, Rome wasn’t built in a day, and neither is a successful business. Changing your strategy every time you hear a jingle about “the next big thing” is a sure way to land on the naughty list. Stay the course, refine what works, and give it time.
👉 DO THIS: Commit to a plan for at least 3-6 months before evaluating results.
❌ AVOID THIS: Abandoning ship because the first week wasn’t a blockbuster.

Ignore the Grinches 👿
In 2025, there will still be naysayers, trolls, and unsolicited critics, because apparently, some people just don’t like joy. Brush it off like snow on your shoulder and keep going.
👉 DO THIS: Focus on your goals and the people cheering you on.
❌ AVOID THIS: Letting negativity distract you from your sleigh ride to success.

Consistency is a Marathon, Not a Sprint 🏃‍♀️
The businesses that keep going, even when the going gets tough, are the ones that win the long game. Just like Rudolph didn’t quit when the fog rolled in, you’ve got to light the way with consistent effort.
👉 DO THIS: Show up daily, even if it’s imperfect.
❌ AVOID THIS: Quitting because you’re not seeing results “fast enough.”

🎁 Festive Pro Tip: Think of consistency like decorating a Christmas tree. Add one ornament at a time, and before you know it, you’ve got a masterpiece.

Let’s Recap:
Day 1: Audio & Visual Communications Are Here to Sleigh. DO it.
Day 2: Be Authentic in Your Brand Voice. DON’T Fake It.
Day 3: Stop Sending Garbage Emails. STOP Being Annoying.
Day 4: Action Over Words. START Sleighing Your Goals Today.
Day 5: Consistency is King. STAY the Course and Keep Going.

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Chris Barnard has spent over 15 years delivering exceptional revenue growth for ambitious businesses in the UK, Europe and North America through his marketing technology business, FeedbackFans.com and as an independent business consultant.

By his mid-20’s he was running digital departments for FTSE100 companies in London, eventually leading to a very successful period in digital customer acquisiton for a well-known brand in his early 30’s generating nine-figure revenues with seven-figure budgets. He now puts his experience, knowledge and ideas into good use, supporting challenger brands and forward thinking businesses to outperform in their sectors, whilst disrupting and improving the marketing, technology and development sectors that FeedbackFans.com inhabits.

Feedback Fans provides a unique next-generation managed technology and marketing platform that delivers outstanding and out-sized results for businesses in sectors such as finance, retail, leisure, and professional services.

With our unparalleled expertise in creating cutting-edge solutions and environments, we empower our clients and users to thrive and outperform in the digital age.

Chris Barnard is Managing Director of FeedbackFans.com and producer of the Bear Business Vodcast