On the Fifth Day of Christmas, Consistency is the Gift That Keeps on Giving! đ
Itâs like the steady drumbeat in your favorite Christmas carol, it keeps things moving, keeps people engaged, and makes your business unforgettable.
Many businesses will lose steam faster than a snowman in a sauna. Theyâll stop posting, pivot endlessly, or fizzle out when faced with a frosty reception. Not you, though! This year, youâre going to be the beacon of reliability that your customers and clients can count on.
Consistency Creates Trust đ
When your messaging stays solid, your audience knows what to expect, and that builds trust faster than a kid sniffing out cookies on Christmas Eve. People donât just buy products; they buy confidence.
đ DO THIS: Keep your tone, visuals, and values consistent across platforms.
â AVOID THIS: Randomly changing your vibe, logo, or core offer because âtrends.â
Acquisition Loves a Steady Stream đ°
If youâre consistent with marketing and outreach, youâll always have a pipeline of potential customers. The businesses that win arenât the flashiest, theyâre the ones that show up, day in and day out, like Santa with his yearly deliveries.
đ DO THIS: Plan a schedule for emails, ads, and social posts, and stick to it.
â AVOID THIS: Ghosting your audience for months, then suddenly reappearing like, âMiss me?â
Strategies Need Time to Work âł
Look, Rome wasnât built in a day, and neither is a successful business. Changing your strategy every time you hear a jingle about âthe next big thingâ is a sure way to land on the naughty list. Stay the course, refine what works, and give it time.
đ DO THIS: Commit to a plan for at least 3-6 months before evaluating results.
â AVOID THIS: Abandoning ship because the first week wasnât a blockbuster.
Ignore the Grinches đż
In 2025, there will still be naysayers, trolls, and unsolicited critics, because apparently, some people just donât like joy. Brush it off like snow on your shoulder and keep going.
đ DO THIS: Focus on your goals and the people cheering you on.
â AVOID THIS: Letting negativity distract you from your sleigh ride to success.
Consistency is a Marathon, Not a Sprint đââď¸
The businesses that keep going, even when the going gets tough, are the ones that win the long game. Just like Rudolph didnât quit when the fog rolled in, youâve got to light the way with consistent effort.
đ DO THIS: Show up daily, even if itâs imperfect.
â AVOID THIS: Quitting because youâre not seeing results âfast enough.â
đ Festive Pro Tip: Think of consistency like decorating a Christmas tree. Add one ornament at a time, and before you know it, youâve got a masterpiece.
Letâs Recap:
Day 1: Audio & Visual Communications Are Here to Sleigh. DO it.
Day 2: Be Authentic in Your Brand Voice. DONâT Fake It.
Day 3: Stop Sending Garbage Emails. STOP Being Annoying.
Day 4: Action Over Words. START Sleighing Your Goals Today.
Day 5: Consistency is King. STAY the Course and Keep Going.
Chris Barnard has spent over 15 years delivering exceptional revenue growth for ambitious businesses in the UK, Europe and North America through his marketing technology business, FeedbackFans.com and as an independent business consultant.
By his mid-20âs he was running digital departments for FTSE100 companies in London, eventually leading to a very successful period in digital customer acquisiton for a well-known brand in his early 30âs generating nine-figure revenues with seven-figure budgets. He now puts his experience, knowledge and ideas into good use, supporting challenger brands and forward thinking businesses to outperform in their sectors, whilst disrupting and improving the marketing, technology and development sectors that FeedbackFans.com inhabits.
Feedback Fans provides a unique next-generation managed technology and marketing platform that delivers outstanding and out-sized results for businesses in sectors such as finance, retail, leisure, and professional services.
With our unparalleled expertise in creating cutting-edge solutions and environments, we empower our clients and users to thrive and outperform in the digital age.
Chris Barnard is Managing Director of FeedbackFans.com and producer of the Bear Business Vodcast