Bear Business Vodcast

In this episode of the Bear Business vodcast, Chris Barnard is joined by Michael Jackson, founder of Elite Sports Marketing, to discuss the intersection of sports and marketing, focusing on the benefits and opportunities sports sponsorship offers to businesses. Michael shares his journey of entering the sports marketing industry without prior experience, breaking down how brands can leverage partnerships with sports teams to enhance their visibility and build trust with large audiences. They also explore the evolution of sports sponsorship, moving beyond traditional methods to more creative, community-driven, and data-backed approaches. The episode highlights valuable insights on building successful partnerships, the importance of aligning business objectives with the right teams, and the growing role of storytelling in modern sports sponsorship. Highlights Why Sports Sponsorship Matters Chris and Michael discuss why sports sponsorship is an essential marketing strategy. Michael explains the immense brand exposure sports, particularly football, can offer. He highlights the huge global audiences for the Premier League, La Liga, and other sports leagues. He also talks about brand trust, visibility, and community engagement that come with partnerships in sports. The Evolution of Sports Marketing Chris points out the professionalization of commercial departments in sports

In this episode of the Bear Business Vodcast, host Chris Barnard interviews Jenna Farrell, founder of Scopey, a software solution designed to manage and prevent scope creep in professional services. Scope creep, a common issue in creative and tech industries, often leads to revenue loss and project mismanagement. Jenna shares her background as a former digital agency owner and discusses the problems scope creep caused in her business, which led to the creation of Scopey. The conversation explores the origins and evolution of scope creep, the importance of fluid and live documentation in modern work environments, and how Scopey addresses scope creep by capturing and organizing unapproved changes from client communications. They delve into how Scopey fits into agile project management and offers unique value by helping agencies upsell services and recover lost revenue. Jenna also shares insights into the cultural challenges of upselling and cross-selling, especially in the UK and Ireland, and the importance of educating clients to manage expectations and scope. The episode ends with a discussion on Scopey’s growth, future plans, and Jenna’s experience securing funding from Enterprise Ireland to scale the business. Highlights Introduction to Bear Business and Scopey Chris introduces

Highlights Chapter 1: Introduction to Interim Digital Host Chris introduces Ginny and her company, Interim Digital, which connects freelancers with agencies and brands. Ginny shares the background of her journey and what led to creating the business. Chapter 2: The Freelance Landscape Post-COVID Ginny explains how the digital marketing landscape shifted after the COVID pandemic, leading to a larger pool of senior freelancers. The importance of agility for agencies is emphasized, particularly in partnering with freelancers. Chapter 3: Challenges Faced by Agencies and Freelancers Chris and Ginny discuss common frustrations experienced by agencies when freelancers change or when finding reliable freelancers. Ginny talks about her personal experiences and why Interim Digital focuses on vetting talent thoroughly. Chapter 4: Community Management in Freelance Networks Ginny reflects on community management and its importance in ensuring freelancers are not only skilled but also culturally fit for agencies. She discusses how Interim Digital supports freelancers with tools to promote themselves and grow professionally. Chapter 5: Vetting Process and Freelancer Qualities The episode covers Interim Digital’s invite-only model and rigorous vetting process. Ginny explains what qualities they look for in freelancers and the need for both technical expertise and commercial

Highlights Maria's Background and Transition to Email Marketing Cultural Differences and Communication The Importance of Segmentation and Personalisation Email Automation and Avoiding Common Pitfalls Spam, GDPR, and Consent in Email Marketing Personalisation without Being Creepy Sudoku and Mental Relaxation Conclusion and Final Thoughts Transcript Chris Barnard: Hello, and welcome to another episode of the Bear Business Podcast with me, Chris Barnard, from FeedbackFans.com. Today, my guest is email marketing consultant, Maria Malaniia, and we discuss a variety of ways you can use this channel to get better results for your business. Chris Barnard: Hi Maria, thank you ever so much for joining me on this latest episode of the Bear Business Vodcast. We're here today to talk about a topic that maybe doesn't get the love and the respect it deserves but is known to bring in great return on investment for businesses that do it well—email marketing. So do you want to just tell us a bit about your background and your journey to becoming an email marketing consultant? Maria Malaniia: Thank you so much for having me. And, uh, really a pleasure to be here talking about email because,

Highlights Introduction and Inspiration Behind My Digital CMO Challenges in Marketing and Software Solutions Evolution of My Digital CMO and Agency Adoption Core Features and Functionality Roadmap and Feature Development Integrations and Future Plans International Expansion and Marketing Strategy Pricing Model and SaaS Strategy Favourite Game: Galaxy Attack Transcript Chris Barnard: Hi, Kim. Thank you for joining me on this week's edition of Bear Business. You are a business that I was very keen to have on My Digital CMO because I think you're doing things in the marketing strategy space that I've wanted a software business to come into for a long time. When I saw your business on, I believe it was the AppSumo marketplace, I thought, how interesting, and how much it tickles my itch to talk about marketing strategy. So, thank you very much for coming on. Would you like to tell us a bit about yourself and what inspired you to create My Digital CMO? Kim Rounsefell: Hi, Chris. Thanks for having me on. Yes, it was an interesting story, actually. We were living in California at the time, and I have a background in software