On the Eleventh Day of Christmas, We’re Turning Seasonal Shoppers into Year-Round Fans! 🎄🔄
The holiday season is like the biggest, sparkliest shop window of the year—so much foot traffic, so many new faces! But what happens when the tinsel comes down and the festive rush fades? Do your holiday customers disappear faster than leftover eggnog at a Christmas party?
Not this time. In 2025, it’s all about retaining those seasonal customers and transforming them into loyal, year-round fans. Here’s how to keep the momentum going and turn a holiday hello into a lasting relationship:
1. Follow Up with Festive Flair 🎅💌
The holidays are just the beginning of your story together. Send a thoughtful follow-up email or message post-purchase—thank them for shopping with you and include something extra, like a discount or sneak peek of your New Year plans.
👉 DO THIS: Make it personal—use their name, reference their purchase, and add a dash of holiday cheer.
❌ AVOID THIS: Generic “Thanks for your order” emails that feel colder than a snowman’s hug.
2. Invite Them to Join Your Inner Circle 🌟
Convert seasonal shoppers into subscribers by offering something irresistible. Whether it’s an exclusive VIP club, a loyalty program, or a content-packed newsletter, give them a reason to stay connected long after the holidays.
👉 DO THIS: Offer perks like early access to sales, exclusive content, or reward points for signing up.
❌ AVOID THIS: Expecting customers to join without any clear benefits.
3. Stay Top of Mind with Post-Holiday Content 🗓️✨
Don’t let the post-holiday slump drag you down—engage your audience with fresh, engaging content that keeps your brand relevant. Share tips for the new year, behind-the-scenes stories, or product ideas for upcoming occasions (Valentine’s Day is just around the corner!).
👉 DO THIS: Create a content calendar that extends your holiday energy into January and beyond.
❌ AVOID THIS: Radio silence after December 25th.
4. Turn One-Time Buyers into Repeat Customers 🎁🔄
Offer incentives for returning—like an exclusive “New Year Thank You” sale or a bundle deal on products they loved. Make it easy for them to see why they should come back to you instead of wandering elsewhere.
👉 DO THIS: Use personalized recommendations or targeted discounts based on their holiday purchase history.
❌ AVOID THIS: Bombarding them with irrelevant offers.
5. Build Community, Not Just Customers 🤝🎄
Create a space where your customers feel like they belong. Whether it’s a Facebook group, Discord server, or an interactive section on your website, encourage discussions, share valuable insights, and keep them engaged with your brand.
👉 DO THIS: Foster a sense of belonging with shared values and interactive experiences.
❌ AVOID THIS: Only engaging with them when you’re trying to sell.
🎁 Festive Pro Tip: Add a personal touch by sending handwritten thank-you notes to top holiday customers. A little extra effort goes a long way in showing appreciation and building loyalty.
Let’s Recap:
Day 1: Audio & Visual Communications Are Here to Sleigh. DO it.
Day 2: Be Authentic in Your Brand Voice. DON’T Fake It.
Day 3: Stop Sending Garbage Emails. STOP Being Annoying.
Day 4: Action Over Words. START Sleighing Your Goals Today.
Day 5: Consistency is King. STAY the Course and Keep Going.
Day 6: Create Great Experiences. LET Your Customers Do the Talking.
Day 7: Growth Isn’t Linear. COMMIT to Your Strategy Through the Highs and Lows.
Day 8: Test Everything. CHALLENGE the Old, EMBRACE the New.
Day 9: Diversify Your Channels. GO Where Others Aren’t.
Day 10: Build Your Community. OWN Your Audience, Don’t Rent It.
Day 11: Turn Seasonal Shoppers into Year-Round Fans. BUILD Long-Term Relationships.
The holidays are magical, but with a little strategy, the relationship with your customers doesn’t have to end when the season does. Build on that festive goodwill, and you’ll sleigh the rest of the year, too! 🎅✨
#CustomerRetention #YearRoundFans #LoyaltyWins #SleighTheLongGame
Chris Barnard has spent over 15 years delivering exceptional revenue growth for ambitious businesses in the UK, Europe and North America through his marketing technology business, FeedbackFans.com and as an independent business consultant.
By his mid-20’s he was running digital departments for FTSE100 companies in London, eventually leading to a very successful period in digital customer acquisiton for a well-known brand in his early 30’s generating nine-figure revenues with seven-figure budgets. He now puts his experience, knowledge and ideas into good use, supporting challenger brands and forward thinking businesses to outperform in their sectors, whilst disrupting and improving the marketing, technology and development sectors that FeedbackFans.com inhabits.
Feedback Fans provides a unique next-generation managed technology and marketing platform that delivers outstanding and out-sized results for businesses in sectors such as finance, retail, leisure, and professional services.
With our unparalleled expertise in creating cutting-edge solutions and environments, we empower our clients and users to thrive and outperform in the digital age.
Chris Barnard is Managing Director of FeedbackFans.com and producer of the Bear Business Vodcast