As I studied the finer detail of Google’s ‘future of search’ presentation, I reflected on what has been a remarkable 20 years for the internet and its ecosystem. Not just in respect of the rise of careers in ‘digital’ and ‘digital companies’, which is astounding in itself, but the speed at which the digital evolution has consumed us all like the pious at a post-fasting luncheon. Not everyone’s a winner mind you, many established incumbents have fallen on the digital swords, short of the requisite marching pace required to survive. After all, you can’t bring a knife to a gun fight and expect to leave champion of the world. Few have prospered and continued as juggernauts, onwards, to greater and greater conquest and market share. It feels indulgently nostalgic and risqué to talk of those businesses who flirted with and feigned early successes, but ultimately failed to maintain the [...]
We need to talk, world, and not just about Donald. About the whole Shebang. Saddle up, grab the closest red faced keyboard warrior and lend me your ears as I take the temperature on 21st Century hysteria, the modern day identity crisis and the abdication of values based decision making. The battle for good is being lost. When we have David Davis (Brexit Minister) inclined to reassure us that we are not going to plunge into a ‘Mad Max-style world borrowed from dystopian fiction’, alarm bells should be ringing in your ears. No-one mentioned Mad Max David, it’s a terrible film, broaden your horizons and watch ‘The Purge’, a scenario with much greater likelihood if things continue as they are. Trump’s taken up the sordid mantle of guiding us there and quite frankly I’m starting to wonder if we deserve anything better. I knew I’d inevitably regret not applying for the best [...]
If you read anything on the internet or watch the news, you have probably seen many amazing feats of advertising, this one caught my eye as I genuinely had a small guffaw into my cornflakes! This got me wondering about other clever, timely, and opportunistic marketing campaigns & their effectiveness in the marketplace. Humour in marketing deserves mentioning all times of the year. There are so many intrusive, boring campaigns out there, why not celebrate the clever ones? We can all benefit from taking risks, thinking more creatively, and finding the humour in the metric-centred world of marketing. So when you next approach your marketing team or are thinking of ways to gain attention, it doesn’t have to be the same service “look at me I’m cheap or the best” rant everyone else is doing! If you have seen something that grabbed your attention we would love to see it!
‘I don’t think many will survive Chris…’ said the fund manager to the digital marketing evangelist in the pub, confronted with a map of the now very diverse landscape of companies vying for attention in the financial services marketplace. A fatalistic viewpoint some might say, one coloured with the weight of having spent a lifetime considering company value, investment potential and sustainability. Such conviction views are exclusively reserved for fund managers, Mark Carney and Roman emperors in these uncertain times, I’d contend. For the rest of us, we can only seek to understand the environment and the potential scenarios that lay before us. Digital has undoubtedly been the transforming force for many industries, and whilst it’s penetration into asset management, amongst other financial services, has been at a slower pace, the last bastions of change resistance are evolving, and the innovation is marching at speed. Those who will stand [...]
Supporting a lower league football team may seem like a very unrewarding experience to the uninitiated. There’s very little glamour in either the football you are paying to watch, or the away days you are set to encounter. You must be hardened with emphatic support border-lining on the obsession if you are willing to stand on the concrete of the terraces after work on a cold and blistery Tuesday night in Barrow after a four-hour drive, hoping to nick a one-goal victory for the Imps (nickname), with just a half-time pie and the return journey ahead. This type of physical commitment in a digital world that enables you to participate in social activities and causes from the comfort of your own sofa, I would argue, has become rare. We have been fortunate this year that our cup run has coincided with some good football and a real push to [...]
I would venture to say there are a plethora of topics for a citizen to be excited about in 2017. Whether your personal fire is lit by issues around free speech, European integration, robots taking over the world or another of the myriad of changes in the pipeline. I have noted in recent months an explosion in passionate and emotive posting on my social networks, an increase I have attributed to both uncertainty and change. A talking point that continues to generate chatter with Groundhog Day like recall, is both recruiters and job seekers exchanging incendiary fire through LinkedIn status updates. Often sent with the precision of a British nuclear test*, it’s as baffling as it is consistent. This generally takes the form of a scatter gun, ‘RECRUITERS TAKE NOTE’ or ‘WHY DO JOB SEEKERS…’ etc. Even as I write this article, expecting common sense to limit these posts [...]