Introducing the Brand Awareness Relativity (BAR) Popularity Scale

BAR is our own in-house algorithm for judging how popular a brand is relative to other brands in the same industry. It can measure the overall ‘pure’ popularity of a brand or a brands actual popularity for a particular product.

BAR (Brand Awareness Relativity) uses a combination of structured and unstructured data from a variety of public sources to determine a brands overall score.

We will be releasing data on the popularity of a wide range of industries and brands in the UK. If you would like to see a BAR sample from your industry, please let us know.

The most popular brand will score 100% and the other brands will show their popularity relative to that power

Industry: ISAs & Saving
Data-set Size: 1.8m

Saving accounts is a fascinating industry to study. There are a variety of different types of brands fighting it out for your hard earned saved up money. The propositions vary between investing and cash saving, each with their own designated flavours.

For this study we have omitted Money Saving Expert. They are a huge influencer in this space and have 10x the popularity of the next highest brand, which as you can see below is the Post Office. They have been removed as they dwarf every other brand combined, but please remember that context when viewing these results.

Post Office 100
Nationwide 85
National Savings & Investments (NSI) 71
Halifax 69
Barclays 63
Santander 60
Natwest 41
Lloyds 30
Tesco 27
Virgin 21
Skipton 17
TSB 16
Coventry 14
Marcus (Goldman Sachs) 12
Hargreaves Lansdown 11
The AA 8
Aldermore Bank 7
Sainsbury’s 6
Plum Savings 5