Introducing the FeedbackFans.com Brand Awareness Relativity (BAR) Popularity Scale
BAR is our own in-house algorithm for judging how popular a brand is relative to other brands in the same industry. It can measure the overall ‘pure’ popularity of a brand or a brands actual popularity for a particular product.
BAR (Brand Awareness Relativity) uses a combination of structured and unstructured data from a variety of public sources to determine a brands overall score.
We will be releasing data on the popularity of a wide range of industries and brands in the UK. If you would like to see a BAR sample from your industry, please let us know.
The most popular brand will score 100% and the other brands will show their popularity relative to that power
Data-set Size: 62m
From these results taken in August 2019, we can say that in this moment of time
Ford is the most popular Car make in the United Kingdom
Honda is half as popular as Ford
Jaguar is a quarter of the popularity of Ford
Tesla has 18% of the popularity of Ford in a very short existence